Mark Friedman started by managing and booking acts for one of the premier music industry showcase venues in NYC. Working along side legendary artists including Billy Joel, The Stones, James Taylor he became known to virtually every working musician in New York. He then founded American Sound Reinforcement where he hosted Keith Richards, Joe Jackson, and The Talking Heads (to name a few). Mark then toured extensively with artists such as Smokey Robinson and Patti LaBelle. In 1989 Mark joined forces with See Factor where for the last 20 years he has been responsible for overseeing and producing an incredible range of events; from Sting playing in an intimate corporate setting to international festivals such as Reggae Sunsplash and the unique challenge of Revered Billy Graham’s legendary Mass in Central Park. Mark’s vast experience gives him a detailed knowledge of every aspect of production, and one hell of a rolodex.